Crowned ‘Coffee Shop Of The Year’

It’s official – we’ve been voted Coffee Shop of the Year by our loyal customers in the recent Roy Morgan 2016 Annual Customer Satisfaction Awards.

Competing against the likes of McCafe, Gloria Jeans, Coffee Club, Starbucks Coffee, Michel’s Patisserie, Hudsons, and Donut King, Muffin Break has taken out the top prize in the competitive coffee chain category!

In its sixth year, the Roy Morgan 2016 Annual Customer Satisfaction Awards ceremony collects objective, independent information from consumers and reviews 12 months’ worth of responses to the Single Source surveys to determine which businesses have most impressed the Australian public in terms of customer satisfaction.

Consistently scoring higher than competitors EVERY month of 2016, the latest award announcement reinforces Muffin Break’s emphasis on accredited training and customer care, which continues to bring a string of recognition from within the industry and marketplace. Muffin Break has contributed to the competitive food and beverage industry with accolades including the prestigious Golden Bean Award, a Women in Franchising Award and media accreditations for social media use and customer service representation.

Natalie Brennan, Muffin Break Head of Corporate Brand Support says, “We are thrilled to be recognised by such a trusted figure in the retail space and be recognised for our focus on customers’ needs in every part of our business. I believe much of our success lies in reflection of the investment into our new customer 360 Program, which includes ongoing store specific training both online and in-store, mystery shopping and staff incentives. This training combined with each of our bakery café owner’s passion to give their customers the best break possible would be the key factors to our recent acknowledgements.”

Click here to join us for our next Franchise Information Night to find out more about owning and operating your own Muffin Break café.

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