3 Ways to Build Loyalty For Your Café Business
If you are thinking of opening a café in a metropolitan area of Australia, chances are you are going to have some stiff competition. The Australian café and coffee shop industry has over 6,700 businesses jostling for customers, many of them centralised in the big capital cities (Ibis World).
A great way to ensure your business is a success is to open a café with the support of a national franchisor like Muffin Break®. Part of the Foodco Group, Muffin Break has been operating in Australia for over 26 years and is equipped to provide seasoned advice on business plans and bank financing.
Once you’re up and running, there are 3 great ways you can continue to build customer loyalty:
1. Serve premium coffee
Australians love coffee and it’s been said that we have the highest percentage of coffee snobs per capita in the world. With Muffin Break, you’ll have confidence that your brew has been tested to perfection by their Head Coffee Roaster. The Muffin Break signature blend has won a number of industry gongs and been applauded for its consistency across their 300+ worldwide locations.
2. Introduce a digital customer loyalty program
Customer loyalty programs have been a staple of coffee shops for years. However, with the proliferation of smartphones, the possibilities have opened up exponentially. A Rewards App is an efficient and interesting away to not only allow customers to collect points and earn free coffees but also send customers information about exclusive offers. If you’re an independent retailer, building an app can be costly and technologically difficult. With Muffin Break, you’re able to connect customers to the Muffin Break Rewards App, easily and immediately. It’s a great way to build loyalty across the network and you won’t have the headache of managing the App itself.
3. Provide outstanding customer service
According to customer loyalty experts Helpscout, ‘loyal customers are worth up to 10 times as much as their first purchase.’ You really can’t overestimate the importance of good customer service. It’s important to ensure your staff are trained to deliver in the areas of hygiene, food handling and dealing with customers during busy times with patience and efficiency. All Muffin Break franchisors have access to nationally accredited training programs, which are available in a range of flexible formats.
Contact us today about becoming part of the Muffin Break franchise and realise your dream of opening a successful café business.