Australians Are Translating Their Love Of Coffee Into Business

The coffee industry is booming in Australia. Cafés have grown exponentially by an annualised 7.2% over the last five years to 2016-17, boosted by rising consumer sentiment and growing incomes (Ibis World).

It’s a growth area which is being driven by the famous Australian love of coffee. With an estimated 2.1 billion cups of coffee bought from cafés and vendors every year, Australians are spoilt for choice when it comes to where to buy it.

With annual revenue of around $6 billion, it’s no wonder that many dream of getting a foothold in the industry. With such fierce competition, any would-be café owner needs to know how to differentiate themselves from the market with a quality product.

Muffin Break has been acknowledged by the best of the coffee industry, having won several industry gongs. Their coffee outclassed competitors in a blind taste-test and was awarded Overall Champion in the Chain Store/Coffee Franchise category at the Golden Bean Awards. The Muffin Break Master Roaster travels the world in search of the highest quality Arabica coffee and creates a signature blend.

Just as importantly, Muffin Break baristas are fully trained so they know how to extract only the best espresso. Becoming a franchisee gives you access to nationally recognised and accredited training programs for both owners and staff. Muffin Break also holds an annual staff Barista Competition to encourage healthy competition and excellence across the country!

They’re also known for their delicious array of sweet and savoury baked goods, which are continually being revised for an ever-changing marketing.

Whilst the café industry has low barriers to entry, it’s also harder without support. Close to 60% of small businesses close within the first three years. By joining a national franchise group with a strong name and systems in place, franchisees can have the confidence and support they need to thrive in a crowded marketplace.

Enquire below to find out more today about becoming a part of the Muffin Break franchise family or attend one of our upcoming Information Events.

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The enquiry form below is for Franchise Partners who wish to purchase a Franchise. If you wish to apply for employment in one of our cafés, please click here.