We’ve officially declared a war on waste. From our recycling campaign with Simply Cups to repurposing used coffee grounds in partnership with Reground, our 200+ franchisees around the country are now working to keep as much waste out of landfill as possible.
Food waste is the next villain on our hit list. In Australia, around 4 million tonnes of food waste ends up in landfill every year. It’s a huge problem that we’re tackling through a new partnership with YWaste, a free app that lists fresh food outlets offering end-of-day deals.
As featured on Channel 7 News last week, this initiative will help turn ‘trash into treasure,’ plus keep waste out of the skip. From local independent cafés to national franchises like Muffin Break, there are already 300 outlets on board.
Across the nation, a shocking one third of what’s cooked in the morning may end up in a bin. Annually, that’s enough to fill 8,400 Olympic swimming pools.
Our franchisees know that customer flow can sometimes be unpredictable, leading to surplus at the end of the day.
As Natalie Brennan, General Manager of Muffin Break, explained to Channel 7 news:
“In retail, you have to have product on the shelf, but if it’s a slow day you may not sell that product.”
She continued, “In stores where we can’t actually work with a partner, it will go into the bin.”
That’s where YWaste comes in.
How Does it Work?
Customers will simply log on to YWaste in the afternoon to see which local shops and restaurants have excess stock. They can search by location or store name. They can then reserve a product and pay with a card online.
Muffin Break franchisees will be able to assess their stock during the day, upload an offer and specify hours for collection. We famously bake fresh every day at Muffin Break. So that means at the end of the day, customers might just pick up a delicious six-pack of their favourite muffins! It’s win-win. Franchisees will still make a sale on products that would otherwise end up in landfill.
Help us be change warriors! Find out more about the YWaste app.