Iconic Australian Brand Wins Roy Morgan Coffee Shop Of The Year!

Australian stalwart Muffin Break has taken out the Roy Morgan 2017 Coffee Shop of the Year award. It’s the second year running for the brand – a rare double whammy in the industry!

This prestigious annual award celebrates the very best in customer service. Being named the winner – for the second year in a row – is an exciting coup for Muffin Break and reflects the hard work they’ve put into staff training, plus the quality of their products.

Roy Morgan Research is a world leader in Customer Satisfaction analysis. Past award winners include blue-chip companies such as Qantas and Apple.

This award recognises the reliable and exceptional service Muffin Break franchisees provide. With a network of 220 stores across Australia, that’s no mean feat. It’s a huge win for the brand and for the highly trained teams.

How did Muffin Break Win?

Roy Morgan takes a uniquely in-depth approach to their Customer Satisfaction ratings. They conduct ongoing, lengthy personal interviews of over 50,000 people around Australia to deduce an objective and realistic result.

Customer service is a major focus of the training provided to every Muffin Break team member. With nationally-accredited training programs delivered in a range of formats, it ensures that each store is consistently delivering excellence.

Muffin Break puts a strong focus on warmly welcoming customers into stores, with staff encouraged to add a little goodness into every customer’s day. This is reflected top-down in the brand’s motto of the ‘Good Goes In.’

Extensive product knowledge is also key in making the right suggestions to customers, whether that be freshly baked muffins, savoury lunch items or award-winning coffee.

The brand is proud to receive such strong recognition from a reputable and independent research company, earmarking them as leaders in the field.

Australia’s largest research company, Roy Morgan Research has over 75 years’ experience in collecting objective, independent information on consumers. Their approach and experience makes them a respected name when it comes to Customer Satisfaction.

It also provides analysis for their clients to better understand how to improve customer satisfaction and the expectations of their customers.

Muffin Break has been recognised with numerous other awards over their 28 year history, with the team at Adelaide Airport recently winning runner up in the Airport Retailer of the Year awards.

With two consecutive awards for Coffee Shop of the Year, the future is looking bright for this iconic Australian brand!

For more information, contact:
Daniella Wassef
Customer Communications Officer
Foodco Group Pty Ltd
Tel: +61 2 9302 2200
Mob: +61 455 095 256

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