What You Really Need to Ask Before Buying A Café.
Opening a business is a dream for many Australians. In fact, according to advisory firm Crowe Horwath, the great Australian dream may well have shifted from owning a home to running a successful business.
However, purchasing any business requires in-depth research. With over 26 years in the franchising game, we have a fairly good idea what it takes to succeed. We’ve crafted a list of the most important questions you should be asking yourself before diving into the world of café retail.
WHY AM I DOING THIS?
The most fundamental question of all. Running your own business requires a great deal of hard work and commitment. Don’t dive into a field that you don’t love. The café business in particular is fast-paced and demanding. You need to have a love of people and providing great service, plus a passion for outstanding food and coffee.
DO I HAVE THE RIGHT SKILLS?
Along with a passion for the industry, you’ll need the skills to deliver a great product and manage your staff. While previous experience is a bonus, one of the great benefits of joining an established franchise like Muffin Break is that you will have access to award-winning, nationally accredited training programs. This accreditation covers staff training, marketing, management and customer service. Muffin Break is committed to ensuring all their franchisees can confidently operate a successful bakery café.
CAN I DELIVER A HIGH QUALITY PRODUCT?
For any business to succeed, it needs to deliver a quality product. The Australian café market is a competitive one. Australians are known as connoisseurs of good coffee – which is why Muffin Break take such care to ensure their house-roasted, award-winning blend of coffee is up to standard.
Muffin Break also have a dedicated product team who are responsible for the development of new product innovations which tap into customer trends.
DO I HAVE A SUPPORT SYSTEM IN PLACE?
Any new business owner needs support, whether that be from business mentors or friends and family. Muffin Break franchisees receive ongoing support…in a way, you become part of a family. From the first-class training to networking with other franchisees and hearing from experts at the Foodco Annual Conference, Muffin Break are with you every step of the way. Regular onsite visits are part of the package; Foodco are only ever a phone call away.
WHAT KIND OF MARKETING PROMOTIONS WILL DELIVER SUCCESS?
Having operated within the café industry for over 26 years, Muffin Break have many weapons in their marketing arsenal. Their national marketing team are continually devising new ways to appeal to customers in a fresh way. You can tap into the Muffin Break national loyalty program, which is designed to reward and attract customers by making every fifth coffee free and giving them access to special deals. Muffin Break will give you ideas for promotions, advise when to run them and work with you on local initiatives.
HOW DOES MY FINANCING LOOK?
You’ll need your original investment, as well as cash flow. Muffin Break will work with you on your business plan to ensure that you have a thorough understanding of the commitment you are making. They are also accredited with the ‘Big Four’ Australian banks, which means that the path to financing will be streamlined.
If you’d like to realise your dream of owning a café and are interested in becoming part of the Muffin Break family, enquire today to find out about the latest opportunities.