Why Franchising Gives You The Best Of Both Worlds

With the Financial Review claiming that “franchising is one of the most popular and profitable industries in Australia” it comes as no surprise that franchising has grown in popularity by 2.7% per annum over the past 5 years.

As a franchisee of a reputable franchisor, such as Muffin Break®, you really can get the best of both worlds, with ongoing support, training and a reputable brand name alongside the freedom and control that is derived from owning your own business.

Perhaps one of the most challenging aspects with any new business is raising awareness of the brand and developing a strong reputation. Director of the Asia-Pacific Centre for Franchising Excellence, Professor Lorelle Frazer, highlights that “as most franchises have multiple outlets, the brand is more apparent in the community, so there is more chance of the company growing exponentially.” The opportunity to own a franchise therefore, diminishes arguably one of the most arduous aspects of opening a new business as you are likely to already have a well-established brand name to work with.

Muffin Break not only has over 300 stores currently operating worldwide, but also boasts an award-winning status and highly regarded reputation. As a nationally recognised brand, Muffin Break has earned its reputation over a period of more than 25 years, whilst expanding and evolving its business model, product range and customer base.

Click here to check out the full list of Muffin Break opportunities.

Resources www.franchisebusiness.com.au

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